Dear Janna,
Happy New Year to You! Great opportunities lie ahead for all of us. I have a full schedule of workshops and events planned. They will be on my website, however below is a summarized list:
January 7th - 6 Steps to Massive Results in Your Business (at capacity)
January 29, 30 - BusinessRICH
February 5th - 5 ways to Grow Your Business
February 10th - Tri-Lakes Chamber of Commerce - Speaking on Team Building
February 25th - Leverage Night
March 19th - GrowthCLUB
March 26th - Workshop on Negotiating
April 29th - Brad Sugars in Denver for a Free Workshop 6:30pm
BusinessRICH is almost to capacity, so don't miss this opportunity to attend. I guarantee it will be worth your time which is priceless!
Janna
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| How to Sell Price Focused Shoppers |
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The most common complaint in selling is: "We can't compete with the big guys on price".
The perception in the market place is that people are shopping on price alone. The only reason your customer asks the price up front is because that is what we as business owners have trained them to do.
How many times have you called or gone into a business not really knowing what model, style, color or features you were looking for and purely asked for the price? At this point did the sales person come back with "that is $29.95" or did they ask you some questions about what you were looking to use the product/service for? In this instance let's say it is a coffee pot.
Now in most people's eyes a coffee pot is a coffee pot; but, they have many different features and offer many different benefits. So what if the sales person simply said to you when you inquired about price, "just so I can help you best is it okay if I ask you a couple of questions about the coffee pot you are looking for.
The sales person could then ask questions like; are you looking to replace an existing coffee pot or is it a gift for someone? Do you regularly use your coffee pot or is it rarely used? Would you like a coffee pot with a quick boiling time? Are you looking for something to match your kitchen? So what color are you looking for? Coffee Pots come in different cup capacity; do you require 10 cup capacity or is 5 a better size for you?
From these questions the customer gets the idea that the sales person is genuinely interested in their needs and the salesperson is able to offer options in the most suitable coffee pots for their needs. The price is therefore negated. It is just a matter of now asking the customer to buy.
A good salesperson would then ask, "well based on what we have just spoken about there are two options to choose from, model x and model y, which one suits you best"? Be definite with the infinite. If the customer is in your business the sales person then simply takes them to the point of sale terminal and transacts the sale.
This example was based on a coffee pot, a relatively small dollar item. How does this apply to your business? This process works equally well on cars, houses, furniture, service based businesses and any other product I can think of, including funeral homes. You just need to work out what your customers are actually looking for when they ask for the price, and what's most important to them in their buying decision!
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| 5 Ways to Grow Your Business |
January 7th workshop is at capacity.
The next workshop is Tuesday, February 5th at 11:30 am to 1:30 pm for an informative and fun business building workshop where you'll learn the time-tested principles of how to...
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Gain control of your time, team and money
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Turn your marketing into an investment, not an expense
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Multiply your customers, revenue and profits
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Leverage team, systems, technology and marketing
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Recruit, motivate and retain a winning team of employees
Investment is $15 and includes lunch. To sign up email: JannaHoiberg@actioncoach.com and let me know you are ready for new ways to grow your business.
To register go to www.actioncoachcoloradosprings.com
Workshop location: Adams Bank and Trust, 1310 Garden of the Gods Road. |
| BusinessRICH - January 29 and 30, 2010 |
| BusinessRICH is a two day workshop designed to give business owners a wealth of business strategies in an action-packed and highly focused event. You receive a year's worth of coaching in two days while introducing business owners to many of the ActionCOACH systems for the first time. BusinessRICH offers insight to strategies that help owners to start running their business for the first time, instead of a situation where their business may be running them.
Where & When:
The Inn at Palmer Divide
Palmer Lake, CO
Friday, January 29, 2010
9:00 am to 8:00pm
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Saturday, January 30th
8:00 am to 4:00pm
Workshop Investment is $1295 for the first person and $695 for the second person, same company.
Register Here NOW! |
| Quote and Tip of the Week |
Quote of the Week
"The person interested in success has to learn to view failure as a healthy, inevitable part of the process of getting to the top." Dr. Joyce Brothers
 Tip of the Week:
As the investment legend Peter Lynch once explained, "If you're good, your right six times out of ten."
You will never be perfect, but diversification means you don't have to be. For innovators, diversification means the following:
Work on Multiple Projects at Once: In some ways the number of successes you will have is a mathematical product of how many ideas you try. WD 40 was the 40th attempt. Yahoo tests 20+ website layouts per day. How much do you test?
Set Aside Exploration Time: Whether you are an artist or marketer, it's important to have specific time allocated to the pursuit of new styles, ideas and techniques. Google and 3M both give employees 5% of their time to work on pet projects. How much time do you spend just coming up with new ideas?
Try Both High and Low Risk Projects: Often organizations try multiple products, but all at the same risk level. Focusing on too many low-risk projects is just as bad as focusing on one high-risk project.
Diversification increases your consistency while reducing risk .
From: Exploiting Chaos - 150 Ways to Park Innovation during times of Change - Jeremy Gutsche.
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Thanks to everyone who provided me your successes for 2009. They included growth in revenue, profits and personal relationships. Success included new learnings, new ways of approaching business, improved returns on advertising, new hiring, new ways of acquiring business. For 2009 being a very hard year for many, there was a great deal of success found in many businesses. Congratulations to all of them and I look forward to even more success in 2010.
Sincerely,
Janna
Janna Hoiberg
ActionCOACH |
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| This week on the Radio with Janna |
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Don't forget to tune in on Sunday 1:30pm as well as Saturday 7:30 am to Action in Business on Newstalk 1460 KZNT radio with host, "Action Janna" Hoiberg! What you'll gain doesn't come from theory, it comes from real life experience! Topics for the next few weeks include:
January 9 - Formula for Change
January 16 and 23 - 2 part show on Mindset.
To listen to the podcasts go to the Actioncoachcoloradosprings website
or facebook - each broadcast is posted.
Also, join me on LinkedIn. |
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Next GrowthCLUB
March 19, 2010
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The first GrowthCLUB of 2010 will be March 19th. Save the Date, put it on your calendar and plan to be there.
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