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3/17/11 Newsletter

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 Janna Hoiberg

News from ActionCOACH

Colorado Springs

March 17, 2011

 

Dear Janna,

Spring is here.  How many of you partake in the annual ritual of spring cleaning your home?  As you take care of your home, do not forget your business. 

 3
 

entrepreneur ladder  

 

This is the fourth part of a multi-part series examining moving up the Entrepreneur Ladder. Last month I discussed the second rung on the e-ladder called Manager. This is the scary level where the aspiring entrepreneur advances from being self employed to hiring people to share the workload and/or contribute in areas of the business where the business owner is either weak, or does not enjoy.

 

At this level many business owners return to Level 1 Self Employed because having employees produces too many headaches. They have not learned how to effectively hire, train, compensate, and motivate their team. Additionally, if the aspiring entrepreneur is to move to Level 3 Owner, (s)he should strive to acquire as much knowledge as possible about systems, team building, leadership, and recruitment.

It is at the third rung of the e-ladder where we begin to enjoy a new experience in business ownership, leveraging ourselves effectively through people, systems, and technology. All of the hard work of advancing up the first two rungs of the Entrepreneur Ladder begins to pay off.

Rung Level of Entrepreneur Ladder

Entrepreneur:  5

Investor:             4

Owner:             3

Manager:           2

Self Employed:   1

Employee:          0

 

Level 3 - Owner

Congratulations on reaching a milestone in your entrepreneurial career! Advancing from Level 2 to Level 3 requires competent leadership and a mindset change regarding money. This is where we move out of having a job. Instead of making money by taking a wage, we receive profit. Very few reach Level 3. You have every reason to be proud!

 

Your greatest focus and task as a Level 3 Owner should be to continue to develop your leadership skills and the leadership skills of your most promising team members. This will assure the continuity of growth essential for empowering you to move to the next rung on the e-ladder.

 

Learn to let go

At the Owner level we need to learn to let go. We have systems in place running our business and a dream team running the systems. It is our job to take care of our team and to be the pilot of the ship, looking ahead to avoid unforeseen pitfalls and thinking strategically about how to best grow the business.

 

Be pleased, but beware! Significant risk exists at this level that might stop you from forging ahead. This is dangerous because if the business is not growing, it begins dying. As an Owner/Leader we have more time and money on our hands than ever before.

 

A new life

Owner/leaders experience a massive mindset shift when they first move up to this level. They operate on an entirely different level than when they were at the manager level. They receive passive income! Many times, they reach the point where it does not matter if they get out of bed. The business runs without the owner being there! Now it's time to operate totally on the strategic level, concentrating on the big picture. Our focus is no longer on cash flow. It is on profit!

 

At this level, we can be semi-retired. As a result we no longer trade time for income. We work smarter on our business. Our income is now a function of the profit the business makes, not the amount of time or effort we invest. Owners receive income from the profits of their asset - their business!

 

A compelling reason to be an owner is the passive income stream it provides, and the better lifestyle. You are more relaxed without the daily pressures of managing a business. You can concentrate more on your health & time with your family.

 

You have time to also learn that there is a bigger game out there to be played! You can be more involved in business organizations. You will be exposed to concepts, ideas and opportunities that you never would have as a Level 2 - Manager. You can begin to learn to become a very savvy investor, which is the next rung on the e-ladder.     

 

 Join me next issue when we explore the second rung from the top - Level 4 Investor!

 

 

 

 

Business Tip of the Month - Spring Cleaning your Business
 

We are all familiar with spring cleaning our homes but what does it mean to spring clean your business.  Here are a few ideas.

 

·         Clean your workspace whether that is an office, shop or even your car.  File those stacks of papers lying around.  Enter into your database the business cards you have been accumulating.  Dust your desk and don't forget the computer keyboard.  Vacuum behind your desk and all the places that never see the light of day.

·         Clean up your computer.  Delete or move the thousands of emails in your inbox.  Check your website, Facebook page, Twitter  and Linkedin accounts to be certain the information your potential customer sees is current.  What, you don't have a Facebook page or a Linkedin account??  Now is the time to set one up and USE IT!

·         Back up your computer and implement a back up schedule.

·         Dust off your business plan.  Review it, update it and then IMPLEMENT IT! 

·         Review your marketing efforts.  Have you followed your marketing plan?  What were the results?  If you have been testing and measuring your efforts you will know which efforts are working and which should be discarded.  Add something new.  Be certain to test and measure so you will know if it is working.

·          Finally, after all this work, get outside and enjoy the Spring sunshine!!

 


 

GrowthCLUB

business grow

 
You know you need to have a plan.  Maybe you even have a plan you dusted off when you cleaned your office.  But you don't know what to do.  You don't know what actions to take in the next 90 days.

 

Join us on Friday, April 1st for eight hours of focusing on your business.  We'll work with you to map out a winning game plan for the next 90 days. Plus with proven strategies and expert training, you and your team will get back to your business with clear direction and new tools to achieve your goals faster.

 

When:  April 1, 2011 (no it is NOT an April Fool's joke)

Time: 8:00 am - 4:00 pm

Where:  The Inn at Palmer Divide

Investment: $495

 

We trust this information has been valuable to you.  Please share this newsletter with those you know.  Also, please join us for one of our upcoming edutainment events.  We promise you will learn something and have fun in the process.

 
Sincerely,

 


Janna Hoiberg
ActionCOACH Business Coaching

In This Issue
Where are You on the Entrepreneur Ladder - Part 4
Business Tip of the Month - Spring Cleaning your Business
GrowthCLUB
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Friday April 1st

8:00am - 4:00pm

The Inn at Pamer Divide

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(This CLUB is Sold Out!  Join us On Friday April 8)

 

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Fax:   (719) 694-0030

email: JannaHoiberg@actioncoach.com

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