53 Questions to Determine your Ideal Customer

1. Is the target male or female typically?
2. How old are they?
3. Are they married? If yes, how long have they been married for? Is this their first marriage?
4. Do they have any children? What are their ages?
5. Do they own or rent their home?
6. How many rooms in their home?
7. Is this far away from where they grew up?
8. How many cars do they have?
9. What are the make and models of these cars?
10. What level of education did they achieve?
11. What was their main motivation purchasing a particular product or service?
12. How far do they live from your business?
13. How do they get to your business?
14. If they get to your business by car, what do they listen to when they drive, if anything?
15. What magazines do they like to read?
16. What are their past times and hobbies?
17. Do they play sports? If so which ones? Who is the leading sports hero for these sports?
18. Do they gamble?
19. How many hours a week do they work?
20. How many times do they vacation each year?
21. Where do they go to?
22. What sort of technology do they use at work?
23. What sort of technology do they use at home?
24. What sort of car, home, technology do they aspire to own?
25. How do they dress for work each day?
26. Do they have the internet at home and work?
27. Are they an early or late adopter of technology?
28. What sort of music do they listen to?
29. Do they drink alcohol? What would they order as a drink?
30. What newspaper do they read if anything?
31. What type of movies do they like?
32. How many books have they read in the past 12 months? Are they fiction or non-fiction? 
33. Do they wear glasses?
34. Are they bi-lingual?
35. Do they have a political affiliation?
36. Where to they work? Or, do they own their own business? If so, is it home based, office based or store based?
37. If it is store based or office based, is it located in the downtown business district, a retail mall or shopping center, business park or an industrial park?
38. What do they worry about?
39. What do they fear?
40. What makes them happy?
41. What makes them sad?
42. What would embarrass them?
43. What do they wish they had less of?
44. What do they wish they had more of?
45. Do they own a pet(s)? What sort of pet? How many?
46. How often do they fly? Is it domestic travel or international travel? What is the purpose of that travel (business or recreation)?
47. How fit and healthy are they?
48. What celebrity, sports hero would they like to be?
49. How much do they take home each month?
50. Are they spenders? Or are they thrifty with their resources?
51. Their best friend would describe them (in 5 words as …)
52. Their team would describe them (in 5 words as) …
53. If you asked them how they felt most days, they would say that they were …